flowr

The self-care planner you've been missing.

Your saved routines deserve more than a screenshot folder.

Plan it. Schedule it. Actually do it.

Download flowr — Free for 14 days

No streaks. No guilt. No judgment. Just your routine, exactly when you need it.


See flowr

Your self-care, beautifully organized.

A peek inside — Today, routines, and your product shelf.

Today screen — know exactly what to do, morning through evening
My Routines — every routine in one place across self-care categories
My Products — log, rate, and tag products to routine steps

Features

Everything you need to show up for yourself.

From planning to checking off — flowr keeps your self-care organized without the pressure.

Your Today Dashboard

See exactly what's coming up — morning, afternoon, and evening. Check off steps as you go and flowr remembers your routine so you don't have to.

Routine Planning & Scheduling

Build routines across 10 categories and schedule them your way — daily, weekly, monthly, or whenever you want. It's completely customizable. Toggle any routine on or off without losing it — switch between your summer and winter routines, test something new without deleting the old, or pause when life gets busy. Duplicate any routine to use as a starting point for something similar, so you never have to build from scratch.

Step-Level Customization

Not every step belongs on the same schedule. Set a default schedule for the whole routine, then fine-tune each step individually — because some steps are daily and some are twice a week.

Your Product Shelf

Log every product you use, rate it, and tag it to a step in your routine. flowr will show you exactly what to reach for — and help you remember what's actually working for you.

Cycle Syncing

Assign routines to specific cycle phases and flowr will surface the right ones at the right time. Supports both menstrual and lunar cycle tracking.

Your Self-Care Calendar

Plan ahead and look back — your entire self-care schedule at a glance. Browse any past or future date to see exactly what's scheduled.

How it works

Three steps to a routine that sticks.

Simple enough to start today. Flexible enough to grow with you.

Build your routines

Create routines across any self-care category — skincare, wellness, hair care, and more. Add steps, set schedules, and tag the products you use.

Let flowr plan your day

Your Today screen shows exactly what's scheduled — morning, afternoon, and evening. No more guessing what to do or when.

Show up for yourself

Check off steps as you go. flowr remembers everything so you can just focus on taking care of yourself.

“I built flowr because I kept saving routines I wanted to start — only to lose track or forget all about them. flowr helps you get your routines out of your screenshots and notes and actually incorporate them IRL.”
Brittany, Founder of flowr

Pricing

Try flowr free for 14 days.

No credit card required. Full access to everything from day one.

And when your trial ends, nothing happens automatically. No surprise charges, no credit card on file, no gotcha moment. If you love flowr and want to keep going, you choose to subscribe. If you're not ready, your routines will still be there waiting for you.

Monthly

$4.99/month

Cancel anytime through your Apple App Store settings.

You've been meaning to start. Let's make today the day.

Try flowr free for 14 days — no credit card, no pressure.

Download flowr — Free for 14 days